ÜÇGE Carried Its 50 Years of Experience into the Global Future at EuroShop 2026
EuroShop, one of the largest and most prestigious gatherings of the retail world, brought together once again in 2026 the brands that shape the future of the sector. ÜÇGE, with its participant identity that it has maintained uninterrupted since 1993, realised its 11th participation at the fair this year, once again demonstrating its international consistency.
Held every three years, EuroShop is not just a fair where new products and solutions are exhibited, but has the quality of a strategic platform that shapes the transformation of the retail ecosystem. In line with this vision, ÜÇGE brought its holistic approach, which focuses on design, production, technology and sustainability, together with international visitors.
ÜÇGE Group Companies took part in the fair this year with three of its brands: ÜÇGE Shopfitting & Design, ONTO and REVEGO. Each brand, positioned in its own area of expertise, offered a wide solution ecosystem ranging from innovative store concepts to digital transformation solutions, from an environmentally friendly production approach to integrated retail technologies.
The stand architecture, constructed with modern lines and designed on open and interactive areas, reflected ÜÇGE’s simple but strong design language. This approach, which places visitor experience at the centre, attracted great interest throughout the fair and created a strong basis for many new collaborations.
Esra Güven, Chairperson of ÜÇGE Group Companies, stated the following in her evaluation of the fair:
“EuroShop is one of the strongest platforms where we reveal our global strategy in the field. Our uninterrupted participation for 33 years is a clear indication of the importance we attach to stability, quality and international collaborations. In this organisation, beyond our products, we share our engineering strength, design approach and sustainable growth vision. We have a structure that takes an active role, develops solutions and sets direction in the transformation process of retail.”
Chairperson of the Board, Can Aras, underlined the strategic outputs of the fair:
“The international connections we established at the fair this year, our contacts aimed at new markets and the interest shown in our technology‑focused solutions show that we are on the right transformation path. Thanks to our integrated solution capability and engineering infrastructure, we provide concrete contributions to the growth targets of our business partners. As an integrated solution brand that combines production power with a strategic perspective, ÜÇGE continues its global growth journey with determination.”
50th Anniversary Gathering: A Strong Bridge from Past to Future
EuroShop 2026 had another special meaning for ÜÇGE. Celebrating its 50th anniversary, the brand shared this important milestone with its business partners and stakeholders through a special gathering held within the scope of the fair. This gathering, in which the experience of a half‑century‑long journey and the vision for the future retail world came together, once again revealed ÜÇGE’s sustainable growth goals and global determination.
Chairperson of the Board, Damla Aras, while evaluating the meaning of the gathering, stated:
“With the vision of ‘50 Years of Heritage, A Global Journey’, our half‑century‑long story has taught us to read change correctly and to take courageous steps. Celebrating our 50th year at EuroShop became a strong threshold that showed how we look to the future with the strength we gain from our past. The investments we have made with a focus on design, technology and sustainability clearly demonstrate ÜÇGE’s determination to produce lasting value on a global scale and its long‑term growth vision.”
With 33 years of EuroShop consistency and 50 years of production power, ÜÇGE continues to further strengthen its position each year among the strong players that shape today and guide the future in the retail sector.